Predictive Modeling of Click-Through Rates: A Regression Analysis Approach

Abstract

This research uses advanced regression techniques to develop a robust predictive model for Click-Through Rates (CTR) in online advertising. The study leverages a diverse dataset encompassing various advertising campaigns and user interactions to uncover patterns and relationships influencing click-through behavior. The goal is to provide advertisers with a tool for accurate CTR prediction, enabling them to optimize campaigns and allocate resources effectively.